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TVSA/USAID: Projekat podrške turizmu u BiH vrijedan 20 miliona dolara

U 2020. godini zbog pandemije došlo je do pada turističkih posjeta za  80 posto. To je rezultiralo da hiljade radnika izgubi radna mjesta u sektoru turizma i ugostiteljstva. Zato će Vlada SAD-a pomoći BiH kazao je ambasador Erik Nelson iako je ističe možda i kontraintuitivno sada pokrenuti jedan ovakav projekat. Ali BiH poručuje mora poduzeti korake čim prije kako bi se prilagodila postpandemijskom svijetu.

Amra Hamzić, TVSA

Neophodno je i ulaganje u digitalne tehnologije i marketing kako bi se BiH u svijetu pozicionirala kao jedna od naboljih destinacija za odlazak na odmor.

Iako je pandemija imala razarajuće posljedice u čitavom svijetu iz USAID vjeruje da investicije u turizam omogućuju više novih radnih mjesta i jačanje ekonomije. Zato je cilj ovog projekta upravo promocija zemlje kroz prirodno aktiviranje bogatog kulturnog naslijeđa i prirodnih ljepota BiH.

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