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Disney restrukturira poslovanje, fokus na uslugama streaminga

Američka kompanija Disney restrukturirat će svoje poslovanje kako bi veći naglasak stavila na brzorastuće tržište streaminga, objavila je kompanija u ponedjeljak nakon zatvaranja berzi.

“Primarni fokus” kreativnih napora kompanije bio bi stvaranje sadržaja za njene streaming usluge, koje uključuju Disney+, Hulu i ESPN+, kao i druge platforme, navodi se u saopćenje Disneya.

Novi odjel za distribuciju medija i zabave, koju vodi Kareem Daniel, objedinit će odjel za globalnu distribuciju i prodaju oglasa kompanije, a nadgledat će i njene streaming usluge, javlja dpa.

Restrukturiranje posla uslijedilo je u vrijeme kada se Disney suočava s negativnim učincima pandemije koronavirusa na zabavnu industriju.

Prošlog mjeseca, kompanija bila prisiljena otpustiti 28.000 ljudi u svojim tematskim parkovima, jer su neki ostali zatvoreni, a drugi rade ograničenim kapacitetom.

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